The enormous numbers of users are interacted with Social networking sites throughout the world. I trace how the collegiate exuberance of the social network's founding becomes the structuring metaphor and manifesto for its industry evolution. This presentation will explore the contingency of setting in Mezrich's tale, starting with cloistered elitism of Harvard, to the depiction of Silicon Valley as not just a geographic location, but a state of mind, and then finally the online network of Facebook itself, which as Mezrich puts it, "wasn't the real world-it was way bigger than that". The way they do this is with a college side-project now turned global enterprise. It follows two socially awkward Ivy Leaguers, Mark Zuckerberg and Eduardo Saverin, as they try to gain favour with the opposite sex and impress the social elites of the secretive and prestigious world of Harvard University's Finals Clubs. A work of narrative non-fiction, The Accidental Billionaires is a dramatization of the dorm-room inception of the world's most famous social network. The book became a national bestseller, with the Daily Mail stating that "even if you've never logged on to Facebook, the premise behind this true story is irresistibleā¦a 21st-century fable, it unfolds with all the narrative verve of a novel". Ben Mezrich's 2009 book The Accidental Billionaires tells the story of Facebook's founding and was adapted into the box office hit, The Social Network in 2010.
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